polo

http://www.fashionencyclopedia.com/Ki-Le/Lauren-Ralph.html

this website gave all the major moves ralph lauren did to make polo big. for example when he first opened polo his first store was in beverly hills


http://about.ralphlauren.com/history/history.asp?year=1969

this website is all ralph lauren history and it gave me a quote about polo and why he started it. he said the quote in 1968
“My customers were people who needed a change and didn’t know how to do it—people who were looking for something new, but didn’t like the transience of fashion.”